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Sales and Marketing Academy

The Sales & Marketing Academy is a suite of programmes designed to build commercial capacity within Sales and Management Teams. Our innovative training covers a wide range of business functions:

Negotiation and Selling
Account Planning
Key Account Management
Leading High Performance Teams
Selling Business Outcomes
Pipeline Management
Effective Conversations
Consultative Selling

Our innovative workshops are facilitated by senior commercial leaders who are passionate and skilled in people development. We use a blended learning approach incorporating real life scenarios and practical activities to create an immersive learning environment that develops skills that become embedded in your everyday working life.

Client Benefits

Highly satisfied customers tell us that the practical, easy-to-implement methodology and supporting tools help participants to quickly incorporate the concepts into daily business, resulting in short, medium and long-term improvements in sales performance.

Immediate Benefits

Increase revenue – by improving action plans in live opportunities
Improve win rate – by identifying and eliminating sales process
Better teamwork and coaching – using a common language for opportunity management
More accurate forecasts – by gaining visibility and control of the sales process
Improved resource utilisation – through better qualification and focus on the right projects
Maximise long-term impact – by ensuring that the concepts become part of daily practice

We teach your team how to think strategically.

Our Sales and Marketing Academy courses

Successful Sales Management Find out more >

Sales Management Find out more >

Business Development programme Find out more >

Contract Negotiation Skills Find out more >

Get in Touch

To discuss your requirements further, please email info@coachingforchange.co.uk

Companies we work with

"I wanted to get in touch to tell you that I took a lot away from the course last week. I’ve been on quite a few similar courses throughout my time, and yours was by far head and shoulders above the rest! I have to thank you for the extra bit of energy and thought you put into us collectively, with some of meeting for the first time. Your approach to facilitating the sessions was bang on. I’ll look forward to using the tools learnt, follow up the assignments, and hopefully apply effectively in my work."

Mat Meehan, Project Manager

"Coaching For Change were an integral part of assisting us with strategies to complete a transformation in business methodology and approach across the organisation. I would recommend there work to any business looking to make a process step change in their business. What I had been asking my team to do in two years, Coaching For Change achieved in two months."

Paul Williams, CEO

Coaching For Change were engaged to take the company to the next level and set about this task with great enthusiasm and knowledge. A focussed and driven team, who had to overcome many challenges including handling situations of conflict, which they did with confidence, technical knowledge, initiative and with a great deal of empathy This enabled the company to achieve its objectives, resulting in company sale to a FTSE 100 organisation.

Gary Burns, Managing Director

"Lean Six Sigma Yellow Belt course with Coaching For Change for me personally was revelation of the new horizon in business. Although I pick up some bits and pieces from other training courses during my professional carrier, nobody before was able to guide me to “The Big Picture”. In such smooth and simple way in only 2-day course I was showed us how you can make – Impossible things just possible. During this course in very practical manner you will be shown how you can increase your and team performance significantly. After this course there is not a single day in my professional job when I do not implement something from what I have learned. For sure, I will not stop here and of course I will go further – for Green Belt. I am sincerely recommending this course to all the professionals who want to learn how to improve their performance."

Milovan Devic, General Sales Manager

I would 100% recommend this course.

There was an abundance of aspects I enjoyed from the course. I didn’t realise the breadth of topics, skills, techniques, methodologies, communication patterns etc. that goes in to a successful model.

The old saying “you don’t know, what you don’t know” is incredibly true here. When attending a course like this, with someone experienced, proven, and interactive, it was fascinating to learn what more I can do for clients, and also how this will make my consultancy work more effective.

Insightful. Enjoyable. Pragmatic. Would highly recommend. Thank you for a brilliant course.

Nicholas Beasley, Income Maximisation Director

Really recommend the virtual classroom experience having completed a Level 5 CMI course with Grant. I was lucky enough to have a great cohort but Grant was excellent at facilitating practical group sessions and providing a comfortable space to share and collaborate. I will miss these lessons!

Annette Edge-Corbett, Intranet Manager

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