< Back to Leadership and Management

The Role of the Managing Director

The Role of the Managing Director course is designed to equip you with the tools and knowledge to carry out this crucial and complicated position.

Through attendance, you will be taught how to engage with the wider corporate aims of the organisation, ensuring that the linked marketing strategies are aligned to that of the broader piece.

It is the responsibility of the Managing Director (MD) to design, develop and implement the strategic plan of their company as well as lead its day-to-day running in the most cost effective and time efficient manner. This course will cover the key skill set of the Managing Director, from visionary leadership and the ability to motivate a workforce, to planning and forecasting, and developing strong financial acumen; allowing you to become a more effective Director. 

The Role of the Managing Director course is aimed towards newly appointed Managing Directors, those aspiring to the role, or those looking to improve their performance with fresh insight from leading professionals. It is also appropriate for those who are currently operating at a different function across their organisation and are contemplating a Managing Director role in the future. The Role of the Managing Director has been designed for executives, managers, and senior stakeholders from across the public, private and not for profit sectors.

Attendance at the Role of the Managing Director course will help you become a future leader. It will arm delegates with the knowledge and practical skills required for developing, implementing and proactively leading and managing a successful organisation.

Learning outcomes of the course will include:

  • Development and implementation of the company’s strategy.
  • Leading and motivating a successful organisation.
  • Effectively managing change at any given time.
  • Understanding the Managing Director’s position alongside and compared to the aims and objectives of the Board.
  • Successfully implementing company policy
  • Building and maintaining an effective management team
  • Assuming full accountability for the Board for all company operations
  • Maintaining a dialogue between Shareholders and the Board
  • Staying in control of the company’s finances.
  • Understand good corporate governance
  • Separating the roles of the Chair and the Managing Director.
  • Understanding the challenges of managing the strategic and operational responsibilities

What’s involved in The Role of the Managing Director.

*The agenda is for a guide only and is subject to change

Exploring the roles and responsibilities of the Managing Director

  • The MD’s role in setting the direction of the business
  • Performance management and organisational development
  • Statutory obligations and governance
  • Financial control
  • Quality and process improvement
  • Public relations and marketing
  • Defining the organisation’s mission and objectives
  • Creating a strategy / corporate plan
  • Engaging the management team in the development of operational and functional plans
  • Bringing the strategy / corporate plan to life

Developing Effective Systems

  • Defining and measuring KPIs
  • Organisational design and building high-performing teams
  • Creating a performance management framework
  • Quality systems and process improvement

Building financial control

  • Developing a deliverable budget and scenario planning/stress testing
  • Setting and managing financial targets
  • Variance analysis and reforecasting
  • Establishing financial policies & procedures and building financial awareness within the organisation

Managing in an Evolving Environment

  • Understanding the external environment
  • Competitive advantage through horizon scanning
  • Leadership thinking and its role within the organisation and in public relations 

Crisis Management in Action

  • Risk management and the balance between preventative and remedial control
  • Business continuity and disaster recovery planning
  • Responding to a crisis
  • Dealing with the media

The World of Leading in a Digital Age

  • The Fourth Industrial Revolution and its impact upon business
  • The changing profile of a successful leader
  • Approaches to innovation and considering new technologies
  • Managing relationships with the Board and with your teams in an uncertain world


On completion of the module, delegates will have a strategic understanding of the roles and responsibilities of a Managing Director:-

  1. Strategy Setting: The Managing Director is responsible for setting the strategy of the company, both short and long term.
  2. Recruitment: to deliver the strategy it is vital that a company-wide team is recruited to achieve the goals.
  3. Communication: The Managing Director has responsibility for ensuring that company goals are communicated effectively both internally and externally.
  4. Networking: It will be vital for the Managing Director to represent the organisations out in the community at a variety of networking events and conferences.
  5. Leadership: The company’s workforce will perform against the leadership standards set by the Managing Director.
  6. Ideation: An element of creativity is vital for any Managing Director to come up with new strategies for the arena in which they operate.
  7. Performance Management: With success derived from the workforce’s performance, it will mean that the Managing Director has to take responsibility for any underperformance.
  8. Governance: The Managing Director’s centrality in ensuring the effective governance of their organisation.


Ready to start your Journey?

Book or Enquire here

You may also be interested in...

Leadership and Management

Leadership and Management

Find out more
Professional Consultancy

Professional Consultancy

Find out more
Coaching and Mentoring

Coaching and Mentoring

Find out more
Sales and Marketing

Sales and Marketing

Find out more
Performance Improvement

Performance Improvement

Find out more